Privacy policy

Privacy Policy

Last updated: 15 August 2026

AuraBliss respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how AuraBliss ("AuraBliss", "we", "us" or "our") collects, uses, stores and shares personal information when you visit aurabliss.ie, place an order, create an account, contact us or otherwise interact with our online store.

For the purposes of applicable data protection law, including the General Data Protection Regulation ("GDPR"), AuraBliss is the data controller of the personal information described in this policy.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at info@aurabliss.ie.

1. Information We Collect

Depending on how you use our website and services, we may collect the following information:

Information you provide to us

This may include:

  • Your name
  • Email address
  • Telephone number
  • Billing address
  • Delivery address
  • Order and purchase information
  • Account information
  • Gift messages or personalisation details you choose to provide
  • Information you provide when contacting customer support
  • Marketing preferences

When you place an order, payment information is processed through Shopify and/or our payment service providers. AuraBliss does not normally receive or store your complete payment card details.

Information collected automatically

When you browse our website, certain information may be collected automatically, including:

  • IP address
  • Browser and device information
  • Pages viewed
  • Referring website
  • Date and time of visits
  • Interaction with our website
  • Cookie and similar technology information

This information helps us operate the website, understand how it is used and improve our services.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders
  • Take and process payments
  • Deliver products to you
  • Provide order, delivery and account updates
  • Respond to questions or customer-service requests
  • Process returns, refunds or complaints
  • Manage customer accounts
  • Prevent fraud and protect the security of our website
  • Maintain business, accounting and tax records
  • Improve our website, products and customer experience
  • Send marketing communications where you have agreed to receive them or where otherwise permitted by law
  • Comply with our legal and regulatory obligations
  • Establish, exercise or defend legal claims

3. Our Legal Bases for Processing

Under the GDPR, we must have a lawful reason for processing your personal information.

Depending on the circumstances, we rely on one or more of the following:

Contract - where processing is necessary to take your order, receive payment, deliver your products or otherwise perform our contract with you.

Legal obligation - where we need to keep or use information to comply with tax, accounting, consumer-protection or other legal requirements.

Legitimate interests - where processing is reasonably necessary for the operation and protection of our business, such as improving our website, preventing fraud, responding to customers and maintaining appropriate business records, provided that your rights and interests do not override those interests.

Consent - where we ask for your permission, including for certain cookies or marketing communications. You may withdraw your consent at any time.

4. Marketing Communications

We may send you news, product updates or promotional emails where you have consented to receive them or where sending them is otherwise permitted under applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting info@aurabliss.ie.

Unsubscribing from marketing does not prevent us from sending necessary service messages relating to an order, payment, delivery, account or customer-service request.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function correctly, for example to operate the shopping basket, checkout and security features.

Other cookies may be used for purposes such as:

  • Remembering preferences
  • Website analytics
  • Measuring website performance
  • Understanding how visitors use our website
  • Advertising and marketing, where permitted

Where required by law, non-essential cookies will only be used after you have given the appropriate consent.

You can manage your cookie choices through the privacy or cookie controls available on our website and through your browser settings.

Blocking certain cookies may affect how some parts of the website work.

6. Shopify

Our online store is hosted and powered by Shopify.

Shopify processes personal information on our behalf where necessary to provide the ecommerce platform, checkout, account, fraud-prevention and related services used by AuraBliss.

In some circumstances, Shopify may also process information for its own purposes in accordance with its own privacy documentation and applicable law.

7. When We Share Personal Information

We do not sell customer personal information.

We may share personal information where reasonably necessary with trusted organisations that help us operate our business, including:

  • Shopify
  • Payment processors
  • Delivery and courier companies
  • Website and technology service providers
  • Email and marketing service providers
  • Analytics providers
  • Professional advisers such as accountants or legal advisers
  • Government, regulatory, law-enforcement or tax authorities where required by law

We only provide information that is reasonably necessary for the relevant service or legal purpose.

Where third parties process information on our behalf, we expect them to handle it appropriately and in accordance with applicable data-protection requirements.

8. International Data Transfers

Some of the companies that provide services to AuraBliss, including Shopify and its service providers, may process personal information outside Ireland or the European Economic Area.

Where personal information is transferred internationally, appropriate safeguards will be used where required by law. These may include transfers to countries recognised as providing an adequate level of data protection or the use of approved contractual safeguards such as Standard Contractual Clauses.

9. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The period will depend on factors including:

  • Whether you have an active customer account
  • Whether information is needed to fulfil an order
  • Customer-service or warranty requirements
  • Tax and accounting obligations
  • Fraud-prevention requirements
  • Legal claims or disputes
  • Other legal or regulatory obligations

When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

10. Your Data Protection Rights

Depending on applicable law and the circumstances, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of certain processing
  • Object to certain processing
  • Object to the use of your information for direct marketing
  • Request a portable copy of certain information
  • Withdraw consent where processing is based on consent
  • Make a complaint to a data protection authority

These rights are not absolute and may be subject to legal conditions or exceptions.

To exercise your rights, contact info@aurabliss.ie.

We may need to verify your identity before completing a request.

11. Complaints

If you have a concern about how AuraBliss handles your personal information, please contact us first at info@aurabliss.ie and we will try to resolve the issue.

You also have the right to make a complaint to the Data Protection Commission (DPC) in Ireland, or to another competent supervisory authority where applicable.

12. Security

We take reasonable organisational and technical measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

You should also take reasonable steps to protect your account credentials and should not share passwords or other account-access information with other people.

13. Children's Privacy

Our website and products are intended for general retail customers and are not directed specifically at children.

We do not knowingly collect personal information directly from children where parental or guardian consent would be required by law.

If you believe that a child has provided personal information to us inappropriately, please contact info@aurabliss.ie.

14. Third-Party Links

Our website may contain links to third-party websites, social-media platforms or other services.

AuraBliss is not responsible for the privacy practices of websites that we do not operate. We recommend reviewing the relevant third party's privacy information before providing personal information to them.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, business practices, service providers or legal requirements.

When we make changes, we will update the Last updated date at the top of this policy.

16. Contact Us

For questions about this Privacy Policy, your personal information or your data-protection rights, please contact:

AuraBliss
Email: info@aurabliss.ie